How to Build a $1M Personal Brand

Read time: 5 minutes.

With the ongoing AI takeover, Human brands are about to become priceless.

If you don't believe me, here are a couple of examples:

• Elon Musk has 10x more followers than Tesla.
• Richard Branson has 30x more followers than Virgin Media.
• Shane Parrish has 3x more followers than Farnam Street Media.

But why is this happening?

It's simple: Humans. Connect. With. Other. Humans.

 If you're thinking "I'm sold, now how can I do it?". Here is a playbook to help you build your own $1M personal brand:

Step 1 - Be known for ONE thing

Think about it, the most successful personal brands tend to be known for one thing.

Here's what I mean:

• Justin Welsh → Soloprenurship
• Dickie Bush → Writing Online
• Mr. BEAST → YouTube

But how you can find your ONE thing:

1. List down your skills.
2. List down your interests.
3. Find out what is unique about you.

The intersection between all these will be your ONE thing, find it.

Step 2 - Write your unique Story

Your story doesn't have to be complete, it can be still unfolding.

What matters is that your story is well structured, including the following elements:

• Your background
• Your challenges
• Your feelings
• Your action
• Your results/goals

Your goal is to build a unique story and communicate it consistently to the world (Below is an example):

Step 3 - Start Building

In order to stand out, you have to be willing to do things others won't do.

In this step, the value of your side projects and hobbies helps you stand out.

This can be almost anything that you're good at and you want to be known for, examples include:

• Writing.
• Online projects.
• Arts and sports.
• Professional skills (marketing, sales, management, etc..)

Step 4 - Start Creating Content

Choose a platform of choice and start creating targeted content, that will:

• Multiply your presence.
• Communicate your brand.
• Share your contrarian take.
• Secure the trust & authority of your audience.

Step 5 - Collect & share Social Proof

Social proof is what seals the deal when it comes to your personal brand.

Here's what it will do for you:

• Builds your authority.
• Connects you with your audience.
• & most importantly makes you a ton of $$$.

Here's how to get top-tier testimonials starting out:

1. Offer to help others for free.
2. Put your BEST work out there.
3. Ask people for it (DMs, Newsletter, Tweets .....).
4. Follow up.

Remember: Top-tier work + Asking = Magical testimonials.

TLDR; How to build a $1M personal brand:

1. Be known for ONE thing.
2. Write your unique story.
3. Start building.
4. Start creating content.
5. Collect & share social proof. 

Whenever you're ready, there are 2 ways I can help you:

1. Grow your audience and customer base faster by promoting your business to +8,000 Founders and Creators. Sponsor a weekly edition of Growth Tribe.
2. Turn your personal brand into a profitable one-person business & get paid for your expertise. Book a 1:1 session.