How to Build a Personal Monopoly
Jun 21, 2023Thank you Tribescaler for keeping Growth Tribe free for the readers
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The idea of building a personal monopoly was initially brought to the surface by David Perell.
The goal is to be unique in your own way and make your audience say: "I've never met someone like this in my life".
You might be thinking: "Sounds nice, but how can I create my personal monopoly?"
Not to worry, next, you'll see how you can build yours following these 4-simple steps:
#1 Find your Affinity
Affinity? What does it even mean?
Think of what you're passionate about. Find topics and ideas that:
- Get you excited every morning.
- Feels like fun instead of work.
→ Don't follow trends, follow your passion instead.
#2 Identify your Ability
Your abilities and skills define your value to others. It usually follows this equation:
Ability = Creations = Value = $$$
Follow these 4 simple steps to identify your abilities/skills:
- List down your skills.
- Ask people close to you.
- Find the interesting between 1 & 2.
- Stack your abilities to create your superpowers.
#3 Harness your Authenticity
Once you add your Authenticity into the mix, competition starts to fade away.
Authenticity has the power to:
- Get others' attention.
- Create a wide fan base.
- & Make you a ton of $$$.
To be authentic, you need to figure out your 3Ps:
- Purpose: "Building a $1M one-person business".
- Promise: "Helping you build a one-person business".
- Personality: " Discipline, social & humble".
Communicate these without fail and it will turn you into an opportunities magnet.
#4 Use the power of Familiarity
If you reached this stage, you've already created a unique category of one.
Now you just need to communicate your personal monopoly to the world by being familiar and memorable.
You can become memorable by:
- Identifying your unique angle.
- Communicating it every day without fail.
Here are some examples of a unique angle used by other creators:
JK Molina → Likes ain't cash.
Justin Welsh → Start a side hustle.
Dickie Bush → Start writing online.
The Internet is designed to reward uniqueness. Use this to your advantage & build your Personal Monopoly starting today, you won't regret it.
TLDR; How to Build Your Personal Monopoly:
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Find your Affinity.
-
Identify your Ability.
-
Harness your Authenticity.
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Use the power of Familiarity.
Whenever you're ready, there are 2 ways I can help you:
- Grow your audience and customer base faster by promoting your business to +8,000 Founders and Creators. Sponsor a weekly edition of Growth Tribe.
- Turn your personal brand into a profitable one-person business & get paid for your expertise. Book a 1:1 session.
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