Never Run Out of Content Ideas Again
May 28, 2023
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Never Run Out of Content Ideas Again
Read time: 5 minutes.
I can't count the number of times people asked me this question: "Where do you find content ideas?"
Today, I'm going to help you go from zero to content ideas everywhere.
Let's dive in ↓
#1 - Use your real life as inspiration
You might not realize this at the beginning, but if you take a deeper look at your day-to-day, you'll find various content ideas around you.
My niche is a one-person business, and guess what there are so many side hustles in real life around me.
→ Whether your niche is marketing, self-development, or fitness, observe your day-to-day interactions and learn to take note of them.
Here is an example:
#2: Fill your inbox with quality newsletters
You are what you consume and if you want to create A-class content, you'll have to read the work of the best in the game.
I've listed a few of my favorites in different niches:
- Marketing: Why We Buy and Marketing Examples.
- Creator Economy: The Creator Science and The Sunday Storypreneur.
- Web3 and NFTs: Milk Road and Web Three FYI.
→ Find the best newsletters in your niche and join 2-3 newsletters, you can use your email or a service like Slick Inbox to join.
#3: Build in Public
Repeat after me: "I pledge to do shit others won't do!".
Building in public can be a game-changer for your content. It will help build authority and interest just by sharing what you are working on outside social media.
This can be:
- A goal that you are working towards.
- A side hustle/business that you are building.
- Things you are doing that are interesting to others (reading, hobbies, etc).
→ Start doing interesting things outside social media and share your learnings/results with others.
#4: Listen to the right podcasts
Podcasts are my favorite sources of inspiration, here are some of my few top recommendations:
- Personal Development: Shit You Don't Learn in School.
- History & Storytelling: How to Take Over The World.
- Business and Startups: My First Million.
→ Find 1-3 podcasts in your niche and listen to them whenever you are en route.
BONUS: Steal content ideas from your audience
Here's a secret 5-step process I use to ethically steal content ideas from my audience:
- Find a burning question 🔥 (ex: How do you make your first $1 online?).
- Post it as a question to your audience on how they did it.
- Watch answers come in (people love to share their success).
- Pick the best/most interesting answers.
- Use them to create content (newsletter, thread, LinkedIn post) - Just don't forget to credit the contributors.
It sounds crazy, but I did it and got rewarded with 386,000 impressions ↓
TLDR; How to never run out of content ideas ever again:
1. Use your real life as inspiration.
2. Fill your inbox with quality newsletters.
3. Build in public.
4. Listen to the right podcasts.
BONUS: Steal content ideas from your audience.
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